Designing interfaces from the outside in

User interfaces are a pet peeve of mine.

I’m one of those people whose VCR always blinked 12:00. Not because I couldn’t figure it out but because I resented that I had to.

Basically, I have neither the time nor the inclination to read manuals. If I’m paying good money for a consumer-facing product then it better not require an engineering degree to use it.

Not surprisingly, then, I think UI design is every bit as important as product; maybe even more so. Because if your user experience sucks, make no mistake; I will be walking and talking to your competitors.

It wasn’t until I entered the glamorous world of software development that I came to the following conclusion: Interfaces are complicated because development tools require an engineer (or similarly brilliant individual) to use them.

Of course this is a sweeping statement and I’ll gladly debate it but the point is this: Someone with unique skills and knowledge about user-centric design should be creating interfaces. Not someone who knows the product from the inside out.

I know in a traditional model this can create a lot of churn but companies like Crank Software have come up with a way to decouple the roles of embedded engineer and UI designer, allowing them to work in parallel while focusing on their individual core competencies.

I spoke to several members of the QNX concept development team when they were heavily embroiled in creating the latest technology concept car. It was obvious when talking to the engineers and the UI designers that Crank’s Storyboard made both jobs that much easier and the process a whole lot quicker. The end result, achieved in a very short time frame, speaks for itself.

This is great news for people like me who curse like sailors whenever using a remote, microwave, GPS, treadmill, camera, and so on. Indeed, I'm counting on teams like QNX and Crank to ensure the digital car is an enjoyable and intuitive  experience. If not, I do know who I'm gonna call.

It pays to uncover... the new QNX reference vehicle

As you know, we are gearing up for Telematics Detroit next week and bringing our brand new reference vehicle to the show. I would tell you what kind of car it is, but that would take away all the fun! We posted some pictures earlier but we wanted to give you a few more to see if you can correctly guess the brand name and model.

And to make it interesting, if you’re right, we’ll give you a $25 gift certificate to Starbucks! We will award gift cards to the first 25 people who respond with the correct answer and currently reside in the United States or Canada.

Earlier votes don’t count; you have to vote on Twitter, starting today. Simply follow our handle at @QNX_Auto and tweet @QNX_Auto with your guess, and you’ll be entered. And stay tuned on Twitter, where we’ll post more pictures. Don’t have Twitter? You can vote here, but you must include your email. And in order to play fair, QNX employees aren't eligible - shucks.

Check out the pictures below and get your votes in early. The car will be unveiled, and winners notified, on June 6. Good luck!

The CLA 45 has landed!

Megan Alink

Europe, your day has come! After five years of showcasing our technology concept cars primarily in North America, we’ve bid farewell to the Mercedes CLA 45 and sent it across the pond to our colleagues in Germany. Over the coming year while the Mercedes resides in Europe, our customers — and anyone who’s just mesmerized by slick, pre-integrated automotive tech — will have a chance to check the car out at a number of public events. (Stay tuned to www.qnx.com for more details as these events arise.)

Witness the unboxing:

The CLA 45 emerges into the light at Bremerhaven.

On land and settling in nicely.

So beautiful! We can't wait for a whole new continent to see it for themselves.

Interested in a sneak peek at the inside of this gorgeous vehicle? Read this blog from Lynn Gayowski, or get up close and personal with the digital instrument cluster in this one from Paul Leroux. For more photos, see our Flickr album.

My top moments of 2015 — so far

Paul Leroux

Yes, I know, 2015 isn’t over yet. But it’s been such a milestone year for our automotive business that I can’t wait another two months to talk about it. And besides, you’ll be busy as an elf at the end of December, visiting family and friends, skiing the Rockies, or buying exercise equipment to compensate for all those holiday carbs. Which means if I wait, you’ll never get to read this. So let’s get started.


We unveil a totally new (and totally cool) technology concept car

Times Square. We were there.

It all began at 2015 CES, when we took the wraps off the latest QNX technology concept car — a one-of-a-kind Bentley Continental GT. The QNX concept team outfitted the Bentley with an array of technologies, including a high-definition DLP display, a 3D rear-view camera, cloud-based voice recognition, smartphone connectivity, and… oh heck, just read the blog post to get the full skinny.

Even if you weren’t at CES, you could still see the car in action. Brian Cooley of CNET, Michael Guillory of Texas Instruments, the folks at Elektrobit, and Discovery Canada’s Daily Planet were just some of the individuals and organizations who posted videos. You could also connect to the car through a nifty web app. Heck, you could even see the Bentley’s dash on the big screen in Times Square, thanks to the promotional efforts of Elektrobit, who also created the 3D navigation software for the concept car.

We ship the platform
We wanted to drive into CES with all cylinders firing, so we also released version 2.0 of the QNX CAR Platform for Infotainment. In fact, several customers in the U.S., Germany, Japan, and China had already started to use the platform, through participation in an early access program. Which brings me to the next milestone...

Delphi boards the platform

The first of many.

Also at CES, Delphi, a global automotive supplier and long-time QNX customer, announced that version 2.0 of the QNX CAR Platform will form the basis of its next-generation infotainment systems. As it turned out, this was just one of several QNX CAR customer announcements in 2015 — but I’m getting ahead of myself.

We have the good fortune to be featured in Fortune
Fast forward to April, when Fortune magazine took a look at how QNX Software Systems evolved from its roots in the early 1980s to become a major automotive player. Bad news: you need a subscription to read the article on the Fortune website. Good news: you can read the same article for free on CNN Money. ;-)

A music platform sets the tone for our platform
In April, 7digital, a digital music provider, announced that it will integrate its 23+ million track catalogue with the QNX CAR Platform. It didn't take long for several other partners to announce their platform support. These include Renesas (R-Car system-on-chip for high-performance infotainment), AutoNavi (mobile navigation technology for the Chinese market), Kotei (navigation engine for the Japanese market), and Digia (Qt application framework).

We stay focused on distraction
Back in early 2015, Scott Pennock of QNX was selected to chair an ITU-T focus group on driver distraction. The group’s objective was serious and its work was complex, but its ultimate goal was simple: to help reduce collisions. This year, the group wrapped up its work and published several reports — but really, this is only the beginning of QNX and ITU-T efforts in this area.

We help develop a new standard

Goodbye fragmentation; hello
standard APIs.

Industry fragmentation sucks. It means everyone is busy reinventing the wheel when they could be inventing something new instead. So I was delighted to see my colleague Andy Gryc become co-chair of the W3C Automotive and Web Platform Business Group, which has the mandate to accelerate the adoption of web technologies in the car. Currently, the group is working to draft a standard set of JavaScript APIs for accessing vehicle data information. Fragmentation, thy days are numbered.

We launch an auto safety program

A two-handed approach to
helping ADAS developers.

On the one hand, we have a 30-year history in safety-critical systems and proven competency in safety certifications. On the other hand, we have deep experience in automotive software design. So why not join both hands together and allow auto companies to leverage our full expertise when they are building digital instrument clusters, advanced driver assistance systems (ADAS), and other in-car systems with safety requirements?

That’s the question we asked ourselves, and the answer was the new QNX Automotive Safety Program for ISO 26262. The program quickly drew support from several industry players, including Elektrobit, Freescale, NVIDIA, and Texas Instruments.

We jive up the Jeep

A tasty mix of HTML5 & Android
apps, served on a Qt interface,
with OpenGL ES on the side.

If you don’t already know, we use a Jeep Wrangler as our reference vehicle — basically, a demo vehicle outfitted with a stock version of the QNX CAR Platform. This summer, we got to trick out the Jeep with a new, upcoming version of the platform, which adds support for Android apps and for user interfaces based on the Qt 5 framework.

Did I mention? The platform runs Android apps in a separate application container, much like it handles HTML5 apps. This sandboxed approach keeps the app environment cleanly partitioned from the UI, protecting both the UI and the overall system from unpredictable web content. Good, that.

The commonwealth’s leader honors our leader

I only ate one piece. Honest.

Okay, this one has nothing to do with automotive, but I couldn’t resist. Dan Dodge, our CEO and co-founder, received a Queen Elizabeth II Diamond Jubilee Medal in recognition of his many achievements and contributions to Canadian society. To celebrate, we gave Dan a surprise party, complete with the obligatory cake. (In case you’re wondering, the cake was yummy. But any rumors suggesting that I went back for a second, third, and fourth piece are total fabrications. Honestly, the stories people cook up.)

Mind you, Dan wasn’t the only one to garner praise. Sheridan Ethier, the manager of the QNX CAR development team, was also honored — not by the queen, but by the Ottawa Business Journal for his technical achievements, business leadership, and community involvement.

Chevy MyLink drives home with first prize — twice
There's nothing better than going home with first prize. Except, perhaps, doing it twice. In January, the QNX-based Chevy MyLink system earned a Best of CES 2015 Award, in the car tech category. And in May, it pulled another coup: first place in the "Automotive, LBS, Navigation & Safe Driving" category of the 2015 CTIA Emerging Technology (E-Tech) Awards.

Panasonic, Garmin, and Foryou get with the platform

Garmin K2 platform: because
one great platform deserves
another.

August was crazy busy — and crazy good. Within the space of two weeks, three big names in the global auto industry revealed that they’re using the QNX CAR Platform for their next-gen systems. Up first was Panasonic, who will use the platform to build systems for automakers in North America, Europe, and Japan. Next was Foryou, who will create infotainment systems for automakers in China. And last was Garmin, who are using the platform in the new Garmin K2, the company’s infotainment solution for automotive OEMs.

And if all that wasn’t cool enough…

Mercedes-Benz showcases the platform

Did I mention I want one?

When Mercedes-Benz decides to wow the crowds at the Frankfurt Motor Show, it doesn’t settle for second best. Which is why, in my not so humble opinion, they chose the QNX CAR Platform for the oh-so-desirable Mercedes-Benz Concept S-Class Coupé.

Mind you, this isn’t the first time QNX and Mercedes-Benz have joined forces. In fact, the QNX auto team and Mercedes-Benz Research & Development North America have collaborated since the early 2000s. Moreover, QNX has supplied the OS for a variety of Mercedes infotainment systems. The infotainment system and digital cluster in the Concept S-Class Coupé are the latest — and arguably coolest — products of this long collaboration.

We create noise to eliminate noise

Taking a sound approach to
creating a quieter ride.

Confused yet? Don’t be. You see, it’s quite simple. Automakers today are using techniques like variable cylinder management, which cut fuel consumption (good), but also increase engine noise (bad). Until now, car companies have been using active noise control systems, which play “anti-noise” to cancel out the unwanted engine sounds. All fine and good, but these systems require dedicated hardware — and that makes them expensive. So we devised a software product, QNX Acoustics for Active Noise Control, that not only out-performs conventional solutions, but can run on the car’s existing audio or infotainment hardware. Goodbye dedicated hardware, hello cost savings.

And we flub our lines on occasion
Our HTML5 video series has given companies like Audi, OnStar, Gartner, TCS, and Pandora a public forum to discuss why HTML5 and other open standards are key to the future of the connected car. The videos are filled with erudite conversation, but every now and then, it becomes obvious that sounding smart in front of a camera is a little harder than it looks. So what did we do with the embarrassing bits? Create a blooper reel, of course.

Are these bloopers our greatest moments? Nope. Are they among the funniest? Oh yeah. :-)

Meet the QNX concept team: Jonathan Hacker, software developer

Jonathan Hacker

Last week, we treated you to an interview with Mark Rigley, the concept development team’s director. This week, we meet up with someone who has worked on several of the team’s projects, including the Porsche 911 and Jeep Wrangler. His name is Jonathan Hacker — a wonderful aptronym, if ever there was one.

So tell us, Jon, what do you do on the concept team?
I’m a software developer. I spend much of my time listening to people so I can understand what, exactly, we want to accomplish in a concept system. I then figure out how we can use software to achieve our goal. I also spend quite a bit of my time coding.

What do you like best about being on the concept team?
I like taking a big problem, coming up with a crazy solution that no one had thought of, and turning it into something real.

Has there been a standout moment for you while working on the team?
Yes, when we were trying to get the digital speedometer to work on the Porsche 911. We drove dozens of laps around QNX headquarters while I sat in the passenger seat with my laptop, taking readings off the Porsche’s CAN bus. It was a blast — especially since we got the speedometer to work!

What is your biggest challenge right now? What keeps you up at night?
Working on concept projects is a juggling act. There are always many little pieces of software and hardware drivers being developed at the same time, and everything has to come together seamlessly. I’ve always been more of a programmer than a project manager, so making sure everything stays on track keeps me on my toes.

Who would you like to see seated in a QNX technology concept car or reference vehicle?
This couldn’t happen in real life because he’s a fictional character, but in almost every mockup produced by our designers, Gordon Freeman is phoning the car — you know, the protagonist in the Half-Life video game series. So it would be awesome to see Gordon Freeman sitting in the car. But unless it’s someone in a costume, that’s not going to happen!

What is your dream car?
The Porsche ruined most other cars for me; it really is that amazing. But If I had to pick one, it would be the Audi R8. It’s a fantastic looking car.

Are you excited about the new concept car that we plan to unveil at CES?
Of course — it’s going to rock! We are building some really awesome stuff into this car. People will be impressed.

AUTOMOBILE We showed you so

QNX has been building NFC functionality into concept cars since 2015. Now, with the advent of automotive-grade tags and chips, NFC may be coming to a dashboard near you.

Paul Leroux

Why does QNX transform vehicles like the Maserati QuattroPorte GTS, Mercedes-Benz CLA45, and Bentley Continental into technology concept cars? I can think of many reasons, but three stand out. First, the cars allow us to demonstrate the inherent flexibility and customizability of QNX technology. If you could put all of the cars side by side, you would quickly see that, while they all use the same QNX platform, each has a unique feature set and a distinctive look-and-feel — no two are alike. This flexibility is of immense importance to automakers, who, for reasons of market differentiation, need to deliver a unique brand experience in each marque or vehicle line. Alf Pollex, Head of Connected Car and Infotainment at Volkswagen, says it best: “the QNX platform... enables us to offer a full range of infotainment systems, from premium level to mass volume, using a single, proven software base.”

Second, the cars explore how thoughtful integration of new technologies can make driving easier, more enjoyable, and perhaps even a little safer. Case in point: the Maserati’s obstacle awareness display, which demonstrates how ADAS systems can aggregate data from ultrasonic and LiDAR sensors to help drivers become more aware of their surroundings. This display works much like a heads-up display, but instead of providing speed, RPM, or navigation information, it offers visual cues that help the driver gauge the direction and proximity of objects around the vehicle — pedestrians, for example.

Look ma, no menus: At 2015 CES, a QNX concept car

showcased how NFC can enable single-tap Bluetooth
phone pairing. Source CrackBerry.com

Third, the cars explore solutions that address real and immediate pain points. Take, for example, the pairing of Bluetooth phones. Many consumers find this task difficult and time-consuming; automakers, for their part, see it as a source of customer dissatisfaction. So, in 2015, we started to equip some of our concept cars with near field communication (NFC) technology that enables one-touch phone pairing. This pairing is as easy it sounds: you simply touch an NFC-enabled phone to an NFC tag embedded in the car’s console, and voilà, pairing with the car’s infotainment system happens automatically.

Prime timeNFC in the car holds much promise, but when, exactly, will it be ready for prime time? Pretty soon, as it turns out. In a recent article, “NFC looks to score big in cars,” Automotive Engineering International points to several vendors, including Broadcom, NXP, Melexis, Texas Instruments and ams AG, that have either announced or shipped automotive-grade NFC solutions. NXP, for example, expects that some of its NFC tags and chips will first go into production cars around 2016.

Mind you, NFC isn’t just for phone pairing. It can, for example, enable key-fob applications that allow phones to store user preferences for seat positions and radio stations. It can also enable use cases in which multiple drivers operate the same vehicle, such as car sharing or fleet management. The important thing is, it’s moving from concept to production, marking one more step in the seamless integration of cars and smartphones.

---

Did you know…

• BMW embeds NFC tags not only in its cars, but also in print ads.

• IHS has predicted that, in 2018, global shipments of NFC-equipped cellphones will reach 1.2 billion units.

• NFC World publishes a living document that lists all of the NFC handsets available worldwide.

Look ma, no driver!

Some of us talk about autonomous cars, some of us dream of owning one, and some of us actually get to ride in one. Andy Gryc is one of the latter. Head over to his blog to see a video he took while being chauffeured in a self-driving vehicle developed at the University of Parma — think of it as the ultimate in hands-free systems.

Would this be an awesome way to tour Italy, or what?

AUTOMOBILE New SAP video: the connected car means business

I always enjoy a good read on the connected car — a topic that is very near and dear to me. One of the latest articles in particular that excites me is a recent contributed piece for Forbes, “Can Connected Cars Help Change The World?” by Judith Magyar, executive office, product GTM and mobile division at SAP.

Why the excitement? Well, for one, the attention-grabbing headline is backed up by an insightful analysis of the promise of the connected car — even touching on the notion of the connected car as a means of environmental change and the four factors that are essential to this vision becoming reality. What’s more, Magyar uses QNX Software Systems’ very own concept car as an example of how the connected car and its real-world use cases are coming to fruition!

Want to see QNX and SAP’s collaboration in action? Check out this video, which shows how all of this technology would come together in one (very beautiful) vehicle:

Living the Networked Life in New York City

Derek Kuhn

Last week, we demonstrated our latest concept car, built on a Porsche 911 Carrera S, at AT&T’s Living the Networked Life Event in New York City. The car has been on the road since we unveiled it at CES — it even went to Spain for MWC. We ran out of time to ship it to New York, so Mark Rigley, manager of the concept development group at QNX, and I drove it from Ottawa to SoHo. It was my first time driving the Porsche anywhere outside of a ball room, and it turned out to be a great drive.

Mark is super protective of the car, as he’s entitled to be, and he and the team have done a great job putting it together. But wouldn’t you know it? He let me drive and, as I’m pulling off Interstate 81 in Cortland NY, we get rear-ended. No — for real. I pull over, Mark jumps out, and I’m checking the side mirror to open the door safely in traffic but I’m mortified. Turns out that the Porsche’s rear valance is strong like a bull, and we emerge with just a series of scuff marks.

We drove through Binghamton, Scranton, and Poconos to get to the city. Traffic got faster and denser as we entered New Jersey, but Mark, to my surprise, let me drive again! We arrived at the hotel and handed the car off to a professional detailer before it was parked on site.

After setting up the car, we were ready. Soon we were joined by press, analysts, and AT&T partners and executives who all came out to see an important part of the car’s story — the use of AT&T’s WATSON speech engine. The Porsche is a great way to illustrate how helpful WATSON can be in an environment like the car.


Derek (seated in the car) with Mazin Gilbert of AT&T and Jordan Crook of TechCrunch.

The event was a big success and featured a presentation from Krish Prabhu, president and CEO of AT&T Labs Research; it also included demonstrations from AT&T Labs and AT&T Foundry. The demos included a smart door that recognizes you before you reach for your keys, and a smartphone application that performs language translations in real time.

The car will be on the road in coming weeks, including a stop at the CTIA Wireless show in New Orleans, from May 8 to 10. If you're there, be sure to check us out in the Solutions Showcase.
 

AUTOMOBILE What if…

Imagine if your car could help you become more connected to friends and family — and to the road ahead. Enter a new video that peers into the not-so-distant future.

It blows my mind, but some people still see connectivity in the car as the enemy. They think that, the more connected the car, the more distracting and dangerous it will be. But you know what? Responding to their concerns is easy. I simply ask them what if.

For instance, what if connectivity helped you drive with greater situational awareness? What if it helped you sidestep traffic jams and axle-busting pot holes? What if it helped you detect a stop sign hidden behind a tree? And what if it helped you become more connected to the people important to you, as well as to the road and the cars around you?

When we talk connectivity at QNX, that’s the kind of connectivity we envision. It isn’t just about Bluetooth or Wi-Fi or LTE — that’s only the plumbing. Rather, it’s about keeping you in tune and in sync with your car, your environment, your business, your friends. Your life.

Meet the QNX concept team: Alex James, software engineer

We continue our spotlight on the QNX concept development team with Alex James, who gives us his impressions of the Bentley and the buzz at 2015 CES.

Besides attending CES, Alex worked on the latest QNX technology concept car from conception to launch — an amazing experience for any software engineer.

Working with bleeding-edge technologies sometimes brings unexpected challenges, along with interesting opportunities, as Alex discovered.

If you haven't had a chance to meet the other team members, you can read their stories here.

AUTOMOBILE QNX concept car makes detour at TI headquarters

Guest post by Kroy Zeviar, QNX strategic alliances

My colleague Mark Rigley must feel (justifiably) proud these days. He is, after all, head of the team that created the new QNX concept car, which took home a Best of Show award from 2015 CES.

You'd think that Mark and I would be anxious to get home after a hectic, albeit gratifying week at CES. And indeed, we were. But we made a slight detour and stopped over in Dallas to show off the car to our friends at Texas Instruments.

Everyone loved it. The car, based on a Porsche 911, takes advantage of TI's OMAP4 and wireless connectivity solutions, so folks were naturally excited to see what their technology had helped enable.

Better yet, TI brought in a pro photographer to take these cool pix...



Upwards of 400 folks came out to see the car


Checking out the new head unit and digital cluster


Mark, in the passenger seat, giving one of many demos


Best of CES 2015 winner. Woo-hoo!


This shot is just cool.


And speaking of cool, a huge shoutout to the TI OMAP and
wireless solutions teams for all their great support!

AUTOMOBILE Keeping it fresh for 35 years

By Megan Alink, Director of Marketing Communications for Automotive

Recently, my colleagues Paul Leroux and Matt Young showed off a shiny new infographic that enlightens readers to the many ways they encounter QNX-based systems in daily life (here and here). After three-and-a-half decades in business we’ve certainly been around the block a time or two, and you might think things are getting a bit stale. As the infographic shows, that couldn’t be further from the truth here at QNX. From up in the stars to down on the roads; in planes, trains, and automobiles (and boats too); whether you’re mailing a letter or crafting a BBM on your BlackBerry smartphone, the number and breadth of applications in which our customers deploy QNX technology is simply astounding.

For those who like some sound with their pictures, we also made a video to drive home the point that, wherever you are and whatever you do, chances are you’ll encounter a little QNX. Check it out:

#QNXLive Twitter Sessions Return!

Ask us your questions about self-driving cars and the secrets of the QNX Garage

Paul Leroux

We’re back for more of your questions. Back in December, we held our first #QNXLive Twitter sessions leading up to CES 2015; next week, we’re revving up for Telematics Detroit (June 5-6) with not one, but two #QNXLive sessions with experts from the QNX auto team.

Autonomous cars continue to captivate the popular imagination and are quickly becoming a reality. On Tuesday, May 28 at 4pm ET, Justin Moon, global technical evangelist,will give a preview of his Telematics Detroit panel, “The Autonomous Car: The Road to Driverless Driving” in his first #QNXLive session. Justin will share his thoughts on the latest developments in autonomous and assisted driving, how the industry defines “autonomous”, how your car is already autonomous in certain respects, and how self-driving cars will change your driving experience.

On Thursday, May 30 at 1pm ET, Alex James, concept development team software engineer, will take you Behind the scenes at the QNX Garage in his #QNXLive session. Have you ever wondered what a day looks like in the QNX garage for the concept design team? What does the team enjoy most about working in the garage? Alex will give you a behind-the-scenes look at the birthplace of the QNX technology concept car based on a Bentley Continental GT and the reference vehicle based on a Jeep Wrangler Sahara — both will be at Telematics Detroit.

You can submit your questions now or on the day of the Twitter sessions by tweeting @QNX_Auto with the hashtag #QNXLive. As usual, we’ll be sure to call you out if you asked a question that we selected.

Be sure to follow @QNX_Auto for next week’s live Twitter sessions – and the latest from Telematics Detroit. I’m looking forward to being your host for #QNXLive.

In the meantime, check out our recent posts on autonomous cars and the following videos:

Meet Justin Moon, product manager turned concept designer (Justin is nothing if not versatile: he's since taken on the role of global technical evangelist.)

Meet the QNX concept team: Alex James, software engineer

QNX technology concept car - Bentley Continental

Meet the QNX concept team: True Nguyen, UX designer

We continue our spotlight on the QNX concept development team with True Nguyen, the team's user experience designer.

We interviewed True just prior to CES 2015, and she was hoping that people's impressions of the latest QNX technology concept car would be as fantastic as hers. True's love of cars stems back to her childhood, and that really comes out in the interview.

If you haven't had a chance to meet the other team members, you can read their stories here.

Next up, we'll interview Alexandre James to get his impressions of the Bentley and the buzz from CES 2015.

There’s experience, and then there’s experience

Or how a single word can have a trunkful of meanings.

"Liked your blog post. It was so random.” That, believe it or not, is one of the nicest things anyone has ever said to me. You may think it funny that I see this as a compliment. But truth be told, randomness is part of my mental DNA — as anyone who has attempted to hold a conversation with me can attest. Even Google seems to agree. A few years ago, they temporarily closed my Blogger account because, according to their algorithms, my posts consisted of random, machine-generated words. I kid you not.

So why am I going on about this? Well, someone asked me about QNX Software Systems’ experience in the automotive market and, sure enough, my mind went off in several directions all at once. Not that that’s unusual. In this case, however, there was justification for my response. Because when it comes to cars and QNX, experience has a rich array of meanings.

First, there is the deep experience that QNX amassed in the automotive industry. We’ve been at it for 15 years, working hand-in-hand with car makers and tier one suppliers to create infotainment systems, digital instrument clusters, connectivity modules, and handsfree units for tens of millions of vehicles.

Next, there’s the experience of working with QNX the company. In the auto industry, almost every automaker and tier one supplier has unique demands — not to mention immovable deadlines. As a result, they need a supplier, like QNX, that’s deeply committed to the success of their projects, and that can provide the expert engineering services they need to meet start-of-production commitments. No shrink-wrapped solutions for this crowd.

Then, there’s the experience of using QNX technology to build automotive systems — or any type of system, for that matter. Take the QNX OS, for example. Its microkernel architecture makes it easier to isolate and repair bugs, its industry-standard APIs make it easy to port or reuse existing code, and its persistent publish/subscribe technology offers a highly flexible approach to integrating high-level applications with low-level business logic and services.

And last, there’s the experience of using systems based on QNX technology. One reason we build technology concept cars is because words cannot express the rich, integrated user experiences that our technology can enable — experiences that blend graphics, acoustics, touch interfaces, natural language processing, and other technologies to make driving simpler and more convenient.

Nor can words express the sheer variety of user experiences that our platform makes possible. If you look at the QNX-powered infotainment systems that automakers ship today, it soon becomes obvious that they aren’t cookie-cutter systems. Rather, each system projects the unique values, features, and brand identity of the automaker. For evidence, look no further than GM OnStar and the Audi Virtual Cockpit. They are totally distinct from each other, yet both are built on the very same OS platform.

On a personal note, I must mention one last form of experience: that of working with my QNX colleagues. Because that, to me, is the most wonderful experience of all.

Word of the day: Electrification

At this week’s Convergence in Detroit, Mark Reuss, NA president of GM, told a crowd at Tuesday’s keynote, “Hybridization is no longer enough; electrification is the future.”

What struck me most about this statement was the word, electrification; I had yet to hear it in the automotive context. So I did what anyone with a rocket stick would do, I googled it on my way home. The trail led back to GM’s blue paper on sustainable urban mobility, Roadmap to 2030.

For some time now I’ve been thinking about getting an electric or hybrid car but have been bemoaning the lack of choice. Apparently, the fact that a new ground-transportation paradigm requires wide-spread societal alignment hadn’t occurred to me. You just put up a few recharging stations, right?

GM EN-V electric concept car
Source Wikipedia

GM makes eight recommendations in their blue paper, two of which I find to be particularly interesting:

• Integrate electrically powered, connected vehicles into a multi-modal transport system that incorporates sophisticated inter-city transport, comprehensive subway systems, traditional vehicle movement, and specialized smaller urban vehicles
   
• Identify a series of “lighthouse” projects to demonstrate the potential and viability of connected electrically driven vehicles in a controlled environment such as an eco-city or small town

It is nice to see a company taking such a definitive stand and boldly painting a vision for the future; this kind of creative thinking is what we need.

I was surprised to discover the blue paper is from 2010; still if you haven’t already read it, it is worth a look. You can download the paper from the GM web site.

Fortune Profiles QNX Software Systems

In the latest issue of Fortune magazine, Kurt Wagner takes a look at the history of QNX and specifically highlights our leadership in the automotive industry. In the article, Kurt mentions the automotive companies we are working with — including Audi, Toyota, BMW, Porsche, Honda and more — and also provides a look at the technology concept car we unveiled at CES 2015, based on a Bentley Continental GTC.

To quote Kurt, “…the $191,000 luxury vehicle quickly became a must-see attraction, not for its curvaceous sheet metal but for its futuristic dashboard inside, featuring a massive 17-inch touchscreen, 3-D maps, even videoconferencing.”

You can read the full article in the April 8 issue of Fortune or on the web here (requires a subscription). Want to see more of this gorgeous technology concept car? Go behind the scenes and take a full tour.

Auto + Mobile

I love this play on words. I can’t claim it as my own but I think it’s very cool that the word automobile breaks down into auto and mobile. I’m sure the term originally referred to automatically mobile horseless-carriages or some such thing. According to one online source, the word dates from 1895 and means “self-propelled motor vehicle”.

But today, it represents the convergence of two historically independent industries, auto and mobile. Now, more than ever, consumers are extending their digital lives into their cars. They want a personalized in-vehicle experience, including access to their music, to their friends, to their favourite places, and to their schedules — both personal and professional. And that’s just the beginning.

Following the Consumer Electronics Show (CES) in January, I heard many in the industry refer to CES as one of the most important automotive shows of the year. You heard that right: CES is now considered an automotive show.

The new QNX concept car is
scheduled to appear at MWC.

Now it’s February and QNX Software Systems is headed to Barcelona where we will demonstrate our connected concept car on the BlackBerry stand in Hall 7 at Mobile World Congress. This same car won a Best of CES award in the car tech category.

MWC is the show for mobile phones and everything related. During the show, we will participate on a luncheon panel hosted by Fierce Markets, Paving the Way to Success for the Connected Car. Other panelists include Ford, AT&T, and the GSMA.

MWC isn’t known as an auto-focused event but I expect this to change. Most carriers see the connected car as an emerging growth market, as do silicon vendors. Meanwhile, handset and car companies work towards improving the integration of the mobile experience into the car without impacting driver distraction.

Auto + Mobile. End of story.

For more info on the panel, click here.

Autonomous cars by 1976?

By Paul Leroux

When you hear "Firebird," what image comes to mind? Chances are, it looks something like this:



Or this:



But did you know that the Firebird brand dates back to the 1950s? In those days, the Firebird looked like this:



Clearly, this wasn't a production car. Rather, GM designed it to promote a variety of forward-looking technologies, including a rear-view camera, a CRT-based instrument panel, and, yes, autonomous drive.

Speaking of which, here's a video from 1956 that shows how an "electronic control strip" embedded in the road allowed the Firebird II to drive itself. Jump to the :37 mark to catch the action:



My favorite part? The closing comment, "This may well be part of the American scene in 1976." The prediction was on the optimistic side, to say the least. But it does reflect our long-standing fascination with self-driving cars. In fact, it goes beyond that. The Firebird II also embodies a persistent belief that such cars are inherently safer than cars driven by humans.

Here, for example, is an excerpt from the Firebird II brochure, which extols the benefits of putting technology in the driver's seat:

Not only do you relax and enjoy your journey, but you are as safe as modern science can make you. For, while human beings err in judgment, the electronic brain is completely foolproof.

Does that sound familiar? It does to me. A few weeks ago, I wrote about an article published in 1958 that claimed:

Driving will one day be foolproof, and accidents unknown, when science finally installs the Electronic Highway of the Future.

Part of me laughs at the sheer naïvety of these statements. But you know what? They aren't all that far from the truth. I'd like to think I'm better than any "electronic brain" at driving safely, but the evidence is starting to suggest otherwise. According to data gathered by the Highway Loss Data Institute, automatic crash-avoidance systems in cars are, in fact, better than humans at responding to a variety of dangerous situations.

So, in some small way, I'm threatened by these statements. After all, who wants think of themselves as Captain Dunsel? :-)