Designing interfaces from the outside in

User interfaces are a pet peeve of mine.

I’m one of those people whose VCR always blinked 12:00. Not because I couldn’t figure it out but because I resented that I had to.

Basically, I have neither the time nor the inclination to read manuals. If I’m paying good money for a consumer-facing product then it better not require an engineering degree to use it.

Not surprisingly, then, I think UI design is every bit as important as product; maybe even more so. Because if your user experience sucks, make no mistake; I will be walking and talking to your competitors.

It wasn’t until I entered the glamorous world of software development that I came to the following conclusion: Interfaces are complicated because development tools require an engineer (or similarly brilliant individual) to use them.

Of course this is a sweeping statement and I’ll gladly debate it but the point is this: Someone with unique skills and knowledge about user-centric design should be creating interfaces. Not someone who knows the product from the inside out.

I know in a traditional model this can create a lot of churn but companies like Crank Software have come up with a way to decouple the roles of embedded engineer and UI designer, allowing them to work in parallel while focusing on their individual core competencies.

I spoke to several members of the QNX concept development team when they were heavily embroiled in creating the latest technology concept car. It was obvious when talking to the engineers and the UI designers that Crank’s Storyboard made both jobs that much easier and the process a whole lot quicker. The end result, achieved in a very short time frame, speaks for itself.

This is great news for people like me who curse like sailors whenever using a remote, microwave, GPS, treadmill, camera, and so on. Indeed, I'm counting on teams like QNX and Crank to ensure the digital car is an enjoyable and intuitive  experience. If not, I do know who I'm gonna call.

It pays to uncover... the new QNX reference vehicle

As you know, we are gearing up for Telematics Detroit next week and bringing our brand new reference vehicle to the show. I would tell you what kind of car it is, but that would take away all the fun! We posted some pictures earlier but we wanted to give you a few more to see if you can correctly guess the brand name and model.

And to make it interesting, if you’re right, we’ll give you a $25 gift certificate to Starbucks! We will award gift cards to the first 25 people who respond with the correct answer and currently reside in the United States or Canada.

Earlier votes don’t count; you have to vote on Twitter, starting today. Simply follow our handle at @QNX_Auto and tweet @QNX_Auto with your guess, and you’ll be entered. And stay tuned on Twitter, where we’ll post more pictures. Don’t have Twitter? You can vote here, but you must include your email. And in order to play fair, QNX employees aren't eligible - shucks.

Check out the pictures below and get your votes in early. The car will be unveiled, and winners notified, on June 6. Good luck!